JODY COLLUP, vice president of marketing at Global DMS, has developed a marketing strategy that evangelizes the importance of utilizing valuations as a critical component of the underwriting and risk management process.
Collup is regularly involved in technology panel sessions and roundtables, and is an active thought leader in the mortgage media, constantly monitoring changing marketplace conditions, data and trends in residential lending compliance and sharing that information with trade associations, analysts and research entities throughout the industry.
Collup spearheaded a panel session at the annual Mortgage Bankers Technology Conference in March of this year on the topic of creating a business climate of success for women in technology. The ongoing campaign is designed to drive the progression and number of women involved in mortgage technology.
After the mortgage meltdown and financial crisis in 2008, Collup led a marketing team at Calyx Software Inc. to maintain a healthy revenue stream, unifying the functional business areas of sales and marketing after the acquisition of another software provider.
As a result, both brands were aligned and subsequently positioned the acquiring company to pursue additional revenue streams. After a successful stint at Calyx Software, Collup was recruited to join Global DMS, which is focused on automating the appraisal process for residential and commercial property valuations.
Collup recently started to help manage and grow a group called “LemonDrop,” which is designed specifically to promote networking among female mortgage professionals.