2014 Women of Influence: Danielle Samalin


DANIELLE SAMALIN is vice president of homeownership initiatives at the Housing Partnership Network. As an advocate for innovative housing counseling systems, Samalin’s position puts her in the driver’s seat to influence the experience of thousands of mortgage lenders and borrowers.

Last year, Samalin created Framework, an online homebuyer education program, and has since recruited more than 60 industry partners, such as Wells Fargo and Bank of America, who are providing the online curriculum to lending customers. In addition, around 5,000 homebuyers across 40 states have used Framework to educate themselves on the process of homeownership, and the program will soon be available in Spanish.

Framework is designed to prepare new and existing homebuyers for successful and sustainable homeownership. The platform exceeds National Industry Standards for both homebuyer and digital education, and appeals to millennial homebuyers in particular.

Samalin participates in the National Industry Standards Advisory Committee and the Cornerstone Partnership Standards Committee. She also helped create the Coalition of HUD Housing Counseling Intermediaries, a national network of HUD-approved housing counseling nonprofit organizations.

Looking forward, Samalin plans to continue to expand HPN’s connections with industry partners, including national, regional and federal home-loan banks, and to provide Framework to more potential homebuyers, as well as advance policy to embed housing counseling into the home-buying process.