HousingWire's engage.marketing is designed to bring industry marketers together to build relationships, identify best practices, and find out what it takes to build a successful marketing strategy this day and age. The 2019 summit will be focused on mortgage marketing in a purchase market with specific focus areas around leveraging technology, building referral relationships, customer experience and online reputation.
For anyone actively working in the mortgage industry, it’s no secret that reverse mortgages have taken a brutal hit in the last two years. The U.S. Department of Housing and Urban Development issued major program changes at the end of 2017 that effectively limited the amount of proceeds and the number of people who could qualify for the loan. The result had lenders across the space enduring sizable volume drops and subsequent gashes to their bottom lines.