Jessica Manna is 17-year veteran of the mortgage industry who serves as president of digital strategy and innovation at Fairway Independent Mortgage Corporation where she oversees Fairway’s marketing department.
Fairway’s marketing department serves 3,000 loan originators across 690 retail locations, the Homefinity.com consumer direct division, as well as wholesale and reverse business units. The team has implemented a wide range of lead generation, branding, and digital solutions that have been an integral part of Fairways 235% growth during her tenure. In 2021, Manna led the acquisition of home.com for Fairway.
Manna has been named a 2021 HW Marketing Leader by Housing Wire, Top 50 Most Connected Mortgage Professional and 40-Under-40 Next 40 Professionals to Watch by National Mortgage Professional, and Top 30 [Marketers] Under 30 by Direct Marketing News.
Manna’s marketing departments have been honored with numerous awards of excellence from the American Marketing Association, National Center for Database Marketing, MarketingSherpa, and others.
Manna holds an Executive MBA in Strategic Leadership from The Ohio State University, Disruptive Strategy certification (Harvard Business School Online), and is an Accredited Mortgage Professional (Mortgage Bankers Association).