The mortgage industry is about to get rough and lenders should be prepared to sharpen all aspects of the marketing and sales operations process in order to survive. Innovative solutions that enhance first-party data can help marketers create highly personalized and targeted experiences for their existing customers and prospects.
Jornaya’s Head of Consumer Finance Mike Eshelman as he discusses ways to identify when shoppers are reaching critical inflection points in their purchase buying journeys and review the latest trends in mortgage shopping behavior.
Head of Consumer Finance
Editor In Chief