There is one key metric that mortgage marketers should have their finger on the pulse: Borrower Share. This is a true measurement of brand equity. Join us as we pull back the curtain on how to monitor this metric, and how to position your already known brand in front of borrowers who are shopping with some of the latest in digital marketing.
Speakers

Dan Green
EVP, Services
Mortgage Cadence

Pam Hermann
VP, Marketing
Mortgage Cadence