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How to Make Marketing a Revenue Center

11 Jun, 2020 12:45 pm - 1:00 pm (CT)

Barbara Yolles’ 25-year advertising career has included everything from launching the Dollar Menu at McDonald’s to driving global growth for advertising agencies and clients as CMO at McCann and Campbell Ewald. Within the mortgage space, Yolles’ resume includes building world-class marketing teams at both United Wholesale Mortgage and TMS. In 2019, Yolles launched LUDWIG+, a brand transformation and business acceleration company attracting clients from global healthcare, packaged goods, and financial services. HousingWire Editor in Chief Sarah Wheeler will interview Yolles on ways marketers can add value in ways that make them indispensable to their companies.



Barbara Yolles



Diego Sanchez

Diego Sanchez


HW Media