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Full Agenda

Building a marketing strategy and team for tomorrow

27 Sep, 2021 12:30 pm - 1:00 pm (CT)

Room: Wynne Ballroom

 If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year, it was being agile. When the world shifted to work from home, marketers stepped in with new messaging and strategic campaigns to reach their target audience. When mortgage and acquisition activity picked up, marketers created new brand unity between companies. When purchase and refinance demand started spiking, marketers were there to ensure the massive expansion of the company was matched with strong culture, retention and partnerships. They were there, in the middle of everything, to make sure that brand loyalty would last well beyond 2021.  

This session will give a few of our 2021 HousingWire Marketing Leaders Honorees a chance to share their insights and best practices on building a marketing strategy that supports the fast paced environment and a growing business and building a great team to support the strategy.

Speakers

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Adam Constantine

Owner / CEO

Ace Creatives

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Jim McDonald

Chief Experience Officer

SlimPixel Consulting

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Kara Taylor

EVP of Marketing

ATTOM Data Solutions

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Brittany Whitmire

SVP of Marketing

First Guaranty Mortgage Corporation

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Jim Anderson

Chief Marketing Officer

Finance of America Mortgage