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Full Agenda

Breakout: The Evolution of the Real Estate Brokerage

28 Sep, 2021 4:00 pm - 4:45 pm (CT)

Room: Star Ballroom C&D

The consolidation of real estate brokerage and mortgage services continues as both seek out ways to combine services to offer more to consumers. Real estate brokerages have long added core services to increase profitability. Now, mortgage firms such as Rocket and Better are adding real estate brokerage services. In this panel, we talk to real estate brokerage leaders about this evolution, competition from the mortgage side and what the industry will look like going forward.



Chris Kelly

President and CEO

Ebby Halliday Companies

Christian Wallace 2

Christian Wallace

Head of Real Estate Services


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Tracey Velt

Managing Editor



Mark Johnson


JPAR - Real Estate