What to expect?

In 2021, all housing professionals must be focused on the 3 P’s: Process, Profitability and Purchase. PPP may have meant something different in 2020, but this year the 3 P’s are the guiding light to long-term mortgage success and domination.

The ratios flipped last year. Strong purchase lenders that historically did 70% purchase business, originated 70% refinance. And while that refi wave continues to drive some unbelievable production numbers – now is the time for mortgage professionals to focus on the purchase business that will be critical to success over the next decade.

Here at HousingWire, we focus on Moving Markets Forward. And to help you power your business forward in 2021 and beyond we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set the leaders apart.

We’re working on an incredible lineup of topics and speakers you won’t want to miss, and the connections that make our engage events so memorable.

Keynote Speaker

Headshot (1)

René Rodriguez

Everything we are asked to do as leaders requires us to influence behavior.  Our success or failure as leaders does not come down to whether we are charismatic, visionary, or inspirational but whether we can influence our customers, team members, partners, and even our family to behave in ways that improve results. 

In this highly engaging, hands on workshop, Rene will guide you through how to practically apply his proprietary AMPLIFII Formula to achieve maximum influence. Participants will walk away with immediately applicable skills that they can use in their day to day work.



The agenda is still in the works. Below are some topics you can look forward to:

Thu, 17 Jun

10:10 AM

10:10 AM – 10:40 AM (CT)

Understanding the Current Market

Doug Duncan

SVP & Chief Economist

Fannie Mae

Sarah Wheeler

Editor In Chief


10:40 AM

10:40 AM – 11:10 AM (CT)

Winning in a red-hot purchase market

Bill Dallas


Finance of America Mortgage

Alcynna Lloyd

Digital Media Manager


Courtney Graham

Chief Marketing Officer

Princeton Mortgage

11:10 AM

11:10 AM – 12:00 PM (CT)

Keynote Session

René Rodriguez

René Rodriguez

12:00 PM

Alex Kutsishin

CEO & Co-Founder

Sales Boomerang

Sponsored by: 
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12:20 PM

Clayton Collins

Founder & CEO

HW Media

Courtney Graham

Chief Marketing Officer

Princeton Mortgage

Paul Akinmade

Chief Strategy Officer

CMG Financial

12:45 PM

12:45 PM – 1:15 PM (CT)

Building a Personal Brand

Neel Dhingra

Mortgage Banker

All Western Mortgage

Andrew Haberman

Digital Marketing Manager

Synergy One Lending

Brian Covey

VP, Regional Production


Brena Nath

Managing Editor, HW+ & HW Magazine


1:15 PM

David Karandish

Founder & CEO


Allison LaForgia

Webinar Manager


Sponsored by: 

1:35 PM

1:35 PM – 2:05 PM (CT)

Marketing to Reach a Diverse Audience

Jake Fehling

Vice President of Marketing

Movement Mortgage

Keosha Burns

Executive Director

Chase Home Lending

Teressa Lurk

Vice President of Marketing and Design

Mortgage Bankers Association

2:05 PM

Mike Eshelman

Head of Consumer Finance


Sarah Wheeler

Editor In Chief


Sponsored by: 

2:25 PM

Chelsea Peitz

National Director of Social Sales

Fidelity National Financial

Judi Fox

LinkedIn Business Coach

Judi Fox

Scott Betley

Loan Officer

NFM Lending

Brena Nath

Managing Editor, HW+ & HW Magazine


3:20 PM

3:20 PM – 3:50 PM (CT)

Executing a Successful Content strategy

Brian Rieger

Co-Founder & CEO

Content Beacon

Kirk G Willison

Vice President for Government and Industry Relations

Arch Mortgage Insurance

2020 On Demand

During a very challenging time, mortgage and real estate professionals worked hard to keep the economic engine of housing running smoothly. 2020 demanded a flexible, innovative approach from all parties, especially marketers. That’s why we designed our third annual summit around The Agile Marketer. Agile marketing requires collaboration across teams, nimble creative execution and the ability to pivot quickly when priorities shift.


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Register now!

The 2021 summit is open to any housing professional who wants to be up to date with the latest in the industry. Day-of access tickets can be purchased below.

Want access to all of HW’s upcoming events? You can purchase an event pass along with a HW+ membership by selecting “HW+ Membership + registration” below! Our HW+ members get access to all HousingWire virtual events, long-form digital content published weekly, an exclusive Slack community and so much MORE!

Interested in purchasing event-only access for your company or team? Day-of access can also be purchased in a bundle up tp 10 passes or unlimited passes for your organization. Once you purchase your ticket pack, we’ll be in touch with how to register your additional team members.

Already an HW+ member? Your seat is been saved! Look out for details on how to access the event soon!