What to expect?

In 2021 all housing professionals must be focused on the 3 P’s: Process, Profitability and Purchase. PPP may have meant something different in 2020, but this year the 3 P’s are the guiding light to long-term mortgage and real estate success and domination.

The ratios flipped last year. Strong purchase lenders that historically did 70% purchase business, originated 70% refinance. And while that refi wave continues to drive some unbelievable production numbers – now is the time for mortgage and real estate professionals to focus on the purchase business that will be critical to success over the next decade.

Here at HousingWire, we focus on Moving Markets Forward. And to help you power your business forward in 2021 and beyond we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set the leaders apart.

We’re working on an incredible lineup of topics and speakers you won’t want to miss, and the connections that make our engage events so memorable.

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