Pulse

HousingWire pulse

Pulse is an invitation-only forum where the most influential housing and mortgage professionals provide expert insight to keep Moving Markets Forward.

[Pulse] Zillow execs swap seats in blatant bid to redeem investors' confidence

Investors know they can count on Barton in turmoil
Zillow Group announced less than two weeks ago the return of Rich Barton to replace Spencer Rascoff as CEO of the online real estate titan amid the company's audacious pivot into mortgage lending and real estate flipping. The move is a transparent plan to calm investor nerves as the company embarks on its next phase of growth.
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[Pulse] Housing industry reacts to Gary Vaynerchuck's homeownership slam

Ryan Serhant, Casey Crawford, Mat Ishbia, Kristy Fercho and Anthony Casa weigh in on the controversy
Recently, I wrote an article about a video of Gary Vaynerchuk slamming homeownership during an appearance on the Cannonball Mindset podcast. His comments sent ripples through the housing industry as professionals working in the real estate and mortgage worlds weighed in on a topic that directly effects their bottom line. I reached out to some of the best in the business to get their opinion on homeownership. Is Vaynerchuk right, or does homeownership represent not only the American Dream, but the American Opportunity? Here’s what they had to say.
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[Pulse] What I learned interviewing over 100 of America's top loan originators

The habits, attitudes and daily rituals that drive the country's top-performing LOs toward success
It's been said, "success leaves clues." If we want to achieve a goal, there are others who've likely already achieved what we want and we can learn from them. In 2016, I began a journey to deconstruct the habits, routines and daily rituals of the country’s top performing mortgage loan originators. I discovered consistent attributes common among many of them, leading me to create this roadmap for success as a mortgage originator.
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[Pulse] Did Amazon's about-face on its NY HQ2 plans turn the Long Island City real estate market upside down?

Real estate in the Queens neighborhood was hot even before the tech giant set its sights on the area
Well before Amazon announced its plans to pursue a second headquarters in Long Island City, the Queens neighborhood was among the fast-growing real estate markets of NYC. Major players in the real estate industry set their foot on the once-crumbling industrial neighborhood and secured millions of dollars to finance massive commercial and industrial projects. Yet, Amazon’s snafu announced last week still stunned the LIC real estate market.
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[Pulse] Gary Vaynerchuk says homeownership is BS, but I don't care

It may have gone viral, but pay no attention to the high-profile entrepreneur's remarks
Industry interweb locales were on fire this past week when Gary Vaynerchuk – a sought-after motivational speaker, best-selling author and respected tech entrepreneur – slammed homeownership in a podcast interview that went viral. "I do not think the American dream should be buying a home anymore… It's a bad use of upfront capital, and it ties you up and it’s just not smart," he said. Are you enraged yet? If so, you're not alone.
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[Pulse] Why loan officers should keep it simple to build their personal brand

Actionable advice on how to intensify your digital marketing strategy
The digital mortgage boom is here, and the buzz is LOUD. So loud, in fact, that it's easy to be distracted from the data. Usage rates of all of the exciting new tools that we put in front of our loan officers are going in the right direction, but we're still not at 100% adoption, maybe because we haven't kept things as simple as they needed to be for our LOs in this ultra-competitive environment. So, here's some simple, specific, actionable advice on how you can leverage technology to market your personal brand.
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[Pulse] Don't buy into the hype over a pending real estate crash

That said, don't discount hype all together
Recent data has shown that home price growth is slowing, and the news might have had some real estate investors choking on their breakfast cereal. Every time we see an in-depth analysis of a weekly change in interest rates or mortgage loan application data, we remind ourselves not to buy into the hype. But while "don't buy into the hype" is good advice in general, there's also a compelling reason why we should not discount it entirely.
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[Pulse] Here are the 10 markets where home prices will rise most in 2019

This year will see significant price softening in the West
After nearly two years of continuous projected year-over-year increases in nationwide residential real estate appreciation, we predict that properties in the largest 100 markets will appreciate at just 3.9% in the coming year. Increasing housing supply and rising interest rates will be key contributors to the softening of the market.
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