Pulse

HousingWire pulse

Pulse is an invitation-only forum where the most influential housing and mortgage professionals provide expert insight to keep Moving Markets Forward.

[Pulse] The housing market has a growing affordability problem, and here's why

Should Fannie and Freddie step in?
Since 2012, housing affordability conditions for prospective homeowners have declined. While the causes of this situation are complex, it's clear financing issues are a leading contributor holding back the market. A lack of available financing for acquisition, development and construction (AD&C) debt is restraining construction and increasing costs, and this means that new construction is not keeping pace with demand, signaling the potential for worsening affordability if policymakers don't take note.
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[Pulse] Here's how mortgage lenders can improve the borrower's journey

A step-by-step guide to gaining a competitive edge
It's a tough time for lenders. Origination costs are up, pricing is challenging and volumes are moderating. A recent Fannie Mae study revealed most lenders view increased competition as the biggest reason for margin compression. As the market continues to fragment, one key to margin expansion and beating the competition lies in improving the borrower journey. Here’s how you can do it.
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[Pulse] Here's the key to social media marketing for real estate agents and LOs

A clue: Find one good piece of content and break it down
Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today's market. As important as it is, many of them still find it overwhelming. That’s why I've created one simple strategy that can help brokers, LOs and agents create an active and engaging social media presence that won’t eat up loads of time.
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[Pulse] Zillow execs swap seats in blatant bid to redeem investors' confidence

Investors know they can count on Barton in turmoil
Zillow Group announced less than two weeks ago the return of Rich Barton to replace Spencer Rascoff as CEO of the online real estate titan amid the company's audacious pivot into mortgage lending and real estate flipping. The move is a transparent plan to calm investor nerves as the company embarks on its next phase of growth.
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[Pulse] Housing industry reacts to Gary Vaynerchuck's homeownership slam

Ryan Serhant, Casey Crawford, Mat Ishbia, Kristy Fercho and Anthony Casa weigh in on the controversy
Recently, I wrote an article about a video of Gary Vaynerchuk slamming homeownership during an appearance on the Cannonball Mindset podcast. His comments sent ripples through the housing industry as professionals working in the real estate and mortgage worlds weighed in on a topic that directly effects their bottom line. I reached out to some of the best in the business to get their opinion on homeownership. Is Vaynerchuk right, or does homeownership represent not only the American Dream, but the American Opportunity? Here’s what they had to say.
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[Pulse] What I learned interviewing over 100 of America's top loan originators

The habits, attitudes and daily rituals that drive the country's top-performing LOs toward success
It's been said, "success leaves clues." If we want to achieve a goal, there are others who've likely already achieved what we want and we can learn from them. In 2016, I began a journey to deconstruct the habits, routines and daily rituals of the country’s top performing mortgage loan originators. I discovered consistent attributes common among many of them, leading me to create this roadmap for success as a mortgage originator.
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[Pulse] Did Amazon's about-face on its NY HQ2 plans turn the Long Island City real estate market upside down?

Real estate in the Queens neighborhood was hot even before the tech giant set its sights on the area
Well before Amazon announced its plans to pursue a second headquarters in Long Island City, the Queens neighborhood was among the fast-growing real estate markets of NYC. Major players in the real estate industry set their foot on the once-crumbling industrial neighborhood and secured millions of dollars to finance massive commercial and industrial projects. Yet, Amazon’s snafu announced last week still stunned the LIC real estate market.
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[Pulse] Gary Vaynerchuk says homeownership is BS, but I don't care

It may have gone viral, but pay no attention to the high-profile entrepreneur's remarks
Industry interweb locales were on fire this past week when Gary Vaynerchuk – a sought-after motivational speaker, best-selling author and respected tech entrepreneur – slammed homeownership in a podcast interview that went viral. "I do not think the American dream should be buying a home anymore… It's a bad use of upfront capital, and it ties you up and it’s just not smart," he said. Are you enraged yet? If so, you're not alone.
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