Pulse

HousingWire pulse

Pulse is an invitation-only forum where the most influential housing and mortgage professionals provide expert insight to keep Moving Markets Forward.

[Pulse] Here's how higher regulatory costs are impeding housing affordability

Regulatory burdens are driving up costs, and it's a problem for the housing market
Despite recent declines in mortgage interest rates, housing affordability continues to be a key concern for homebuyers. Studies show that regulatory burdens significantly elevate the cost of land development and construction, driving up costs that are passed on to the homebuyer. If we as a nation want to ease housing affordability barriers, communities should begin by reducing the regulatory burdens associated with developing land and building homes.
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[Pulse] These 10 markets will see the most home-price growth in the next year

Only 1 major market makes the list
Ten markets will see residential property values rise an average of 7.85% in the next year – more than twice the 3.7% rate projected for the rest of the country. But while this might sound great, the average growth of the top 10 is a half-percent drop from the 8.3% we projected last quarter. This is part of a softening that, while significant, is simply a slowing down of most markets.
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[Pulse] Will iBuyers survive a buyer's market?

The iBuyer concept is fresh and exciting, but it remains untested throughout a full market cycle
The housing market is cyclical, and history shows businesses based on a perpetual seller's market do not last. Good housing markets are very forgiving, but when they turn, flawed concepts are rapidly and ruthlessly exposed. Selling homes in a seller's market is not difficult. But when the market turns and buyers gain the upper hand, will the iBuyer concept survive?
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[Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

But if you don't make nice, you won't reap the rewards
You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
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[Pulse] Hey real estate agents and mortgage LOs, here are 12 scripts that will get a lead's attention

Forget the phone call, it's all about the text
Data now shows that texting your leads first and calling them only as a follow-up to the text, is the best way to respond to your real estate and mortgage leads. But what do you say to get their attention without being a pest? Below you’ll find 12 different text message scripts that work extremely well for real estate agents and loan officers looking to connect with a prospective client.
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[Pulse] What the housing industry needs to know about Facebook's latest moves

The social media giant has 3 new strategies in play, and they will affect everyone in housing
Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
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[Pulse] 5 actionable tips on building a personal brand for real estate and mortgage professionals

Here's how I became a $180-million-per-year producer, and how you can do it, too
I got into the mortgage business in 2008, possibly the worst year for the financial markets. I was armed with three people in my sphere of influence and $1,900 in capital. Fast-forward a couple of years, and my company posted an astronomic three-year growth of 987%. While most successes can't be attributed to just one factor, in my case, personal branding played a huge role. Here's how I did it, and some tips on how you can do it, too.
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[Pulse] Here's how real estate agents and mortgage LOs can generate business through social selling

A blueprint for making this marketing strategy work for you
Social selling is one of those buzzwords that everyone seems to be talking about these days, but few truly understand what it is. When it comes down to it, social selling is about building relationships. Here is a list of core elements you must master to learn the art of social selling, and a blueprint to using this technique to build your business.
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[Pulse] The housing market has a growing affordability problem, and here's why

Should Fannie and Freddie step in?
Since 2012, housing affordability conditions for prospective homeowners have declined. While the causes of this situation are complex, it's clear financing issues are a leading contributor holding back the market. A lack of available financing for acquisition, development and construction (AD&C) debt is restraining construction and increasing costs, and this means that new construction is not keeping pace with demand, signaling the potential for worsening affordability if policymakers don't take note.
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[Pulse] Here's how mortgage lenders can improve the borrower's journey

A step-by-step guide to gaining a competitive edge
It's a tough time for lenders. Origination costs are up, pricing is challenging and volumes are moderating. A recent Fannie Mae study revealed most lenders view increased competition as the biggest reason for margin compression. As the market continues to fragment, one key to margin expansion and beating the competition lies in improving the borrower journey. Here’s how you can do it.
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