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Open commentary on everything impacting the U.S. housing economy. The opinions expressed here represent the author's alone.

Nick Hedges, SVP of Consumer Strategy at Ellie Mae, to speak at

Learn how to leverage marketing automation and lead generation to grow your business
No matter how well you're doing, your business needs more business. And we have designed the summit to equip you to do exactly that. That’s why we’ve invited Nick Hedges, senior vice president of consumer strategy at Ellie Mae, to speak on Leveraging Marketing Automation and Lead Generation to Grow Your Business. When Nick served as the CEO and president of Velocify, he took the company from less than $10 million in revenue to more than $50 million in his seven years there.
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Housing industry remembers Sen. John McCain

Loss mourned by both sides of political spectrum
Over the weekend, Sen. John McCain passed away at the age of 81. Now, members of the housing and mortgage finance industries are paying tribute to the renowned Republican politician, expressing their support in remembrance of the war hero-turned U.S. senator from Arizona.
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This is why you should attend our event in the busy month of September

And why we keep calling it an event and not a conference
September is crazy busy. So why should you come to our event? For marketers and sales leaders, is an opportunity to work ON your business. Instead of leaving the event exhausted after days of working the booth and arranging client events, we’ve designed a refreshing experience for you to network with colleagues, learn from peers and relax in a boutique environment.
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Monday Morning Cup of Coffee: Quicken Loans/United Wholesale drama continues

Also, Sen. John McCain dies, Powell talks rates and Warren Buffett slashes beach house price
Senator John McCain died Saturday at 81 after a year-long battle with brain cancer. Also, there’s a bit of a situation happening between Quicken Loans and United Wholesale Mortgage, and it’s been a virtual he-said, she-said all week. We've got a recap for you. In case you missed it, Federal Reserve Chair Jerome Powell talked rates on Friday. Plus, the Internet is freaking out because Warren Buffett has apparently overestimated the value of his California beach house.
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This southern MSA's property values keep rising

Which city has seen an uptick in appreciation?
This southern city is predicted to see a 7.6% rate of real estate appreciation over the next year and is ranked 39th out of 354 MSAs analyzed in Veros' latest VeroFORECAST. Where is it? Read more to find out.
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Jason Frazier, founder and CEO of The Agent Marketer, to speak at

Learn how to leverage social to build relationships
Every time you think you have a social marketing figured out, something changes. That’s why we’ve invited Jason Frazier, the founder and CEO of The Agent Marketer and Built In Salt Lake, to speak on effective social marketing at our event. Jason will join Adam Constantine, digital content strategist at Movement Mortgage, and Chidi Erike, marketing science lead at Facebook, for what is sure to be a lively panel in our B2C track titled: Social Selling: Building Relationships through Social Media.
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Lori Brewer, founder and CEO of LBA Ware, to speak at

Panel on attracting and keeping top talent
The record-low unemployment rate and the complexity of skills needed for the modern mortgage industry make it a challenge for real estate and mortgage companies to recruit the right people. That's why we invited Lori Brewer, founder and CEO of LBA Ware, to be a panelist at our conference. As part of the panel on Strategies for Attracting and Keeping Top Talent, Lori will discuss compensation benchmarks and the role they play in the success of your business.
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Mike Eshelman, head of consumer finance at Jornaya, to speak at

Find out what it looks like to engage consumers in the era of the digital mortgage
Buying a home is an emotional touchpoint for borrowers, and providing an experience that is fast but compliant is a tall order. That's why we invited Mike Eshelman, head of consumer finance at Jornaya, to speak at the event on Consumer Engagement in the Era of the Digital Mortgage. With over 14 years of experience in consumer finance, Mike has extensive knowledge in lead generation, lead management, and leveraging data sets to deliver desired results in the mortgage and personal loans industries.
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Thinking outside the box with mobile marketing

What apps are homebuyers using?
Mobile devices have forever changed the way that Americans make purchasing decisions and interact with their providers. According to the National Association of Realtors, 89% of new home shoppers use a mobile search engine at the onset and throughout their research and mobile communication is even more prominent among Millennial homebuyers. So why aren’t we using mobile technology in every capacity we can?
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HousingJobs: The latest fintech job trends

The industry is ripe for fintech companies
Job hunting can be frustrating. At HousingWire, we want to make the process easier for job seekers in the industry. Our new service, HousingJobs, lists the latest gigs in the housing industry for loan officers, underwriters, processors, loan servicers, and tech and marketing pros. Check out this monthly blog for the latest job postings along with some industry insight.
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