Yes, it's come to that: a horror film about mortgage lending.
Okay, so maybe the fright, suspense and gore isn't directly related to mortgages, but the premise of director Sam Raimi's film, Drag Me to Hell, appears to center around a young, aspiring loan officer who, for the sake of prudential lending standards, must refuse to grant a third extension on the mortgage payment of a frail, elderly borrower, despite her pleas for mercy.
And who would've thought that a director with so many other outstanding horror creds, such as Evil Dead, Evil Dead II, Army of Darkness, Darkman and The Gift, could find a way to top himself yet again?
But he does.
In Drag Me to Hell, the loan officer's moral turmoil on the decision is evident: "We would have to throw her out of her house," says the character, played by Alison Lohman, to her boss at one point early in the movie's trailer.
Her tough decision -- which the viewer is lead to believe will mean the definite promotion to assistant manager and a sweet corner office with windows -- could not, would not possibly result in her downfall...
Or will it?
That's where the ghosts and ghouls come in; The frail, pitiful borrower turns out to be some sort of witch or demon (and maybe they all are) who casts a curse to torment the loan officer, whom the viewer knows is doomed for eternal damnation, courtesy of the flick's title.
Or is she?
The film is sure to have loan officers quaking in their theater chairs asking themselves that age old question: "Oh why didn't I grant that third extension today? WHY!?!?"
Set to hit box offices May 27, the film promises plenty of horror and suspense... although we can think of little more horrifying than the harsh realities of the housing debacle making its way into mainstream Hollywood.
Jacob Gaffney contributed to this report.
Eight years after we began recognizing women for their influential work in the expanding housing and mortgage finance ecosystem, a traditionally male-dominated field, our Women of Influence list is bigger and better than ever! This year, we honor 85 women who are making lasting achievements in each sector of the housing economy. Read on to learn more about these accomplished women and the strides they are making in their industry segments.
The financial world at large is experimenting with changing its workforce culture in ways not fathomable 10 years ago. For example, in 2011, the dress code for female workers at UBS came to light with unflattering results. In it, the Swiss bank instructed female employees on not just how to dress and how to smell, but also preached the importance for ladies to apply lotion after taking showers. Fast forward to today and fellow Swiss bank, Credit Suisse has now created an official role to boost equal opportunities and create a fair treatment environment. Has the American mortgage industry made similar progress?
The conversation around student loan debt and its economic impact on Millennials, those born from 1980 to 1998, has some questioning whether the future of the American Dream is in jeopardy. The nation’s student loan debt has soared to $1.4 trillion, surpassing credit cards in becoming the largest source of personal debt outside a mortgage.