In a competitive market, recruiting and retaining great employees is a key priority for any mortgage executive. That’s why we invited Pamela Herrmann, vice president of marketing at Mortgage Cadence, to discuss the best ways to nurture a marketing team at our engage.marketing event at the session entitled Strategies for Attracting and Keeping Top Talent.
The session will also feature Lori Brewer, CEO of LBA Ware, and Sarah Vita, digital marketing strategist at Cultural Outreach. This session will discuss the best ways to nurture a marketing team, how to judge yourself against the competition with compensation benchmarks and new approaches to training that will translate into long-term benefits for your employees and business.
Pamela is the best-selling author of The Customer Manifesto, ranked No. 3 by Business.com in their list of Excellent Customer Service Books Every Business Owner Should Read. She is also the host of the Customers for Life Podcast where listeners receive boots-on-the-ground tactics in earning customers for life.
As the founder of The Paragon Effect, a marketing consulting agency, and co-founder of CREATE Buzz, a brand and marketing development agency, executives attending this session can look forward to insights from her extensive background in B2C marketing and c-suite level positions. She is also a seasoned keynote speaker with experience speaking at 18 conferences since 2015.
Pamela’s skill set includes communication strategies around EX, CX and UX, cross-channel communications, story branding, customer and employee journey mapping and content creation.
And Pamela is just one of the incredible speakers we have lined up for engage.marketing!
Ryan Serhant of Bravo's Million Dollar Listing is our headliner.
Chris Heller, CEO of melloHome, is giving our opening keynote address.
Cory Treffiletti, CMO of Voicera, will lead the panel on The Next Big Thing: Virtual Reality, Augmented Reality and Voice.
Adam Constantine, digital content strategist at Movement Mortgage, will speak on Social Selling.
Matt Kaufman, head of marketing at Qualia, will speak on what the Customer Journey looks like for B2B.
Barbara Yolles, chief strategy officer at TMS, will give a master class on Marketing in the Millennial Era.
Joe Welu, CEO of Total Expert, will speak on leveraging a marketing automation platform.
Lori Brewer, founder and CEO of LBA Ware, will speak on attracting and keeping top talent.
Kate Adamson, head of mortgage at Plaid, will speak on consumer engagement.
Rick Webster, chief revenue officer at MonitorBase, will speak on emerging advertising trends.
Rocky Stubbs, SVP at Flagstar Bank, will speak on co-marketing relationships.
Jake Fehling, VP of marketing at Movement Mortgage, will speak on strategic partnerships and tech integrations.
Philip Schulman, partner at Mayor Brown, will speak on RESPA and co-marketing.
Don't miss any of the speakers on our incredible lineup!
Need to register? We’ve made it easy here.