Buying a home is an emotional touchpoint for borrowers, and providing an experience that is fast but compliant, automated but still personal, is a tall order. That's why we invited Mike Eshelman, head of consumer finance at Jornaya, to speak at the engage.marketing event Sept. 13 on Consumer Engagement in the Era of the Digital Mortgage.
With over 14 years of experience in consumer finance, Mike has extensive knowledge in lead generation, lead management, and leveraging data sets to deliver desired results in the mortgage and personal loans industries. Mike is a board member of the LeadsCouncil and was recently accepted to the Forbes Finance Council.
Jornaya is a consumer journey insight platform that provides companies with a high-resolution view of the consumer buying journey. Partnering with over 30,000 websites, Jornaya has a unique view of consumer shopping behaviors in mortgage, insurance, auto, and education industries, which is transformed into actionable data to more efficiently acquire new customers, retain existing customers, and expand customer relationships.
We know that providing an exceptional consumer experience depends on numerous back-end processes, tools and solutions that the consumer will never see, but done right, have the potential to delight not just homebuyers, but real estate agents, loan officers, investors and regulators. We can't wait to hear what Mike has to say on the topic, and he's just one of the incredible speakers we have lined up for engage.marketing.
Ryan Serhant of Bravo's Million Dollar Listing is our headliner.
Chris Heller, CEO of mello Home, is giving our opening keynote address.
Cory Treffiletti, CMO of Voicera, will lead the panel on The Next Big Thing: Virtual Reality, Augmented Reality and Voice.
Adam Constantine, digital content strategist at Movement Mortgage, will speak on Social Selling.
Matt Kaufman, head of marketing at Qualia, will speak on what the Customer Journey looks like for B2B.
Barbara Yolles, chief strategy officer at TMS, will give a master class on Marketing in the Millennial Era.
Joe Welu, CEO of Total Expert, will speak on leveraging a marketing automation platform.
Don’t miss any of the speakers on our phenomenal lineup!
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