Have you ever gone to a marketing conference and realized most of the content had little relevance for your B2B business? We know the feeling. The B2B marketing funnel is distinct in several nuanced and important ways, which is why we invited Matt Kaufman, the head of marketing at Qualia, to lead a session at our engage.marketing event designed just for B2B marketers.
This session, The Customer Journey: What the Funnel Looks Like for B2B, is designed to help marketers understand the timeline and unique touch points of the B2B customer journey, as well as the opportunities to convert along the way. Topics will include the importance of building relationships, establishing your company as a trusted advisor, the role of content marketing and more.
At Qualia, Matt leads the marketing team to drive awareness, member advocacy, and user preference for the brand through a fully integrated mix of marketing channels. In this role, Matt overseas the the positioning, brand development, and go-to-market strategies for the innovative technology platform developed by the Qualia team as the company radically improves the real estate closing experience.
Prior to Qualia, Matt led marketing for the Small Business Services and Legal Advice business units at top LegalTech company, Rocket Lawyer, and was a member of the Private Equity Group at Goldman Sachs.
Matt graduated from the University of Virginia with a Bachelor of Arts in Psychology and earned a Juris Doctorate from Fordham University School of Law., and he continues to serve on Fordham’s Entrepreneur Advisory Council.
And Matt is just one of the incredible speakers we have on tap.
Ryan Serhant of Bravo's Million Dollar Listing is our headliner.
Chris Heller, CEO of mello Home, is giving our opening keynote address.
Cory Treffiletti, CMO of Voicera, will lead the panel on The Next Big Thing: Virtual Reality, Augmented Reality and Voice.
Adam Constantine, digital content strategist at Movement Mortgage, will speak on Social Selling.
Don’t miss any of the speakers on our phenomenal lineup! Need to register? We’ve made it easy here.