Developing a successful social media strategy can feel like log-rolling — it takes crazy-fast footwork just to stay afloat, and if you look away for just a minute, you end up in some deep water.

That’s why we’ve invited Adam Constantine, digital content strategist at Movement Mortgage, to speak on effective social marketing at our engage.marketing event. Adam will join Chidi Erike, marketing science lead at Facebook, for what is sure to be a lively panel in our B2C track titled: Social Selling: Building relationships through social media.

At Movement, Adam manages the social media content, data analysis and paid strategies for the company, its brands and key executives. He works with video, design and web teams to create original and engaging content across all of Movement’s digital platforms and coordinates with creative and content teams to maximize the impact of content campaigns (meet his beard here).

Previously, Adam founded and led Ace Creatives, providing digital media strategies, video production, marketing strategies, media analytics, web design and web development, and worked as the social media manager at Elon University.

In addition, he’s one of a very few people in the world whose resume lists a joint job description of professional basketball player/social media manager. Adam played professional basketball in seven different leagues in seven different countries over five seasons. And created a strong social media presence for his representing agency, JCK Sports Group, at the same time. Did I mention he is 6’8”?

Social media is serious business, but that doesn’t mean you can’t have fun doing it. Which is why Adam is a perfect fit for engage.marketing, and this panel.

And Adam is just one of the incredible speakers we have on tap.

Ryan Serhant of Bravo's Million Dollar Listing is our headliner.

Chris Heller, CEO of mello Home, is giving our opening keynote address. 

Cory Treffiletti, CMO of Voicera, will lead the panel on The Next Big Thing: Virtual Reality, Augmented Reality and Voice.

Don’t miss any of the speakers on our phenomenal lineup! Need to register? We’ve made it easy here.