Hey mortgage professionals, want to flex your mortgage knowledge in front of a massive audience for free?

Well, the Housing Flair on the personal finance subreddit is now starting to totally blow up. Blowing up from a mortgage industry engagement perspective, anyway.

It’s a notable development, in my opinion, and here’s why.

For mortgage industry professionals, the obvious choices to engage with potential clients and each other is on LinkedIn, Facebook and Twitter; probably in that order, too.

But for anyone out there who feels these platforms are not giving them a big enough audience, welcome to Reddit.

Reddit is basically the front page of the Internet. But it has subpages for separate topics. These also are broken down into smaller categories, called Flairs.

And even though it looks like Reddit added the Housing flair about two months ago to the personal finance subreddit, right now it's really beginning to take off (click to enlarge):

housing headlines

Sure, it’s not as popular as some of the other Flairs, most of the stories juggle around 2,000 to 3,000 readers on single posts at any given time during the work day. While that’s a tiny fraction of the overall readers on the site, how many of you can claim access to thousands of people right this very second?

At the very least, the rising readership shows the conversation on housing is finding another home. And, it’s simply up to you if you wish to participate in the dialogue.

But, be warned to look at Reddit’s rules before making a decision; moderators are always watching and the relevance and usefulness of comments are voted on by the Reddit community.

Nonetheless, Reddit remains very enticing. See, couldn’t help myself and look, already got one point:

Jacob point

To be clear, posts and comments may not be advertising or soliciting in any way.

And Reddit will not forgive those who trespass on this: “This may result in a ban without warning,” the rules state.

Have a reason not to Reddit? Think it’s a bad idea, or are you ready to Reddit?

Let me know in the comments below.

By the way, here are some examples of subtly mining leads on Reddit:

real estate reddit