Ben Caballero is the founder and CEO of HomesUSA.com and a Guinness World Record holder for the most home sales through MLS by an individual sell-side real estate agent. Caballero, who has been a real estate broker since age 21 and was a builder for 18 years, became the first real estate professional to exceed $1 billion in home sales in a single year in 2015 – a feat he has achieved every year since. Through the HomesUSA.com technology platform he created, Caballero manages MLS listings for more than 60 builders in Dallas-Fort Worth, Houston, Austin and San Antonio
The housing market is cyclical, and history shows businesses based on a perpetual seller's market do not last. Good housing markets are very forgiving, but when they turn, flawed concepts are rapidly and ruthlessly exposed. Selling homes in a seller's market is not difficult. But when the market turns and buyers gain the upper hand, will the iBuyer concept survive?
Every day, people in your community are looking for a new place to call home. But in the age of the digital shift, they are now getting most of that information from their mobile devices rather than more traditional sources.