Phil Treadwell is a 15-year veteran of the mortgage industry with experience as both a top-producing mortgage banker and independent mortgage broker. He currently serves as VP of Development & Regional Manager for Mason-McDuffie Mortgage and is the Founder & Host of the Mortgage Marketing Expert podcast. Treadwell is also a Co-Founder of the Industry Syndicate Media Network and a member of HousingWire’s Content Advisory Board.
Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today's market. As important as it is, many of them still find it overwhelming. That’s why I've created one simple strategy that can help brokers, LOs and agents create an active and engaging social media presence that won’t eat up loads of time.
For anyone actively working in the mortgage industry, it’s no secret that reverse mortgages have taken a brutal hit in the last two years. The U.S. Department of Housing and Urban Development issued major program changes at the end of 2017 that effectively limited the amount of proceeds and the number of people who could qualify for the loan. The result had lenders across the space enduring sizable volume drops and subsequent gashes to their bottom lines.