Julian Hebron is founder of The Basis Point, a sales and marketing strategy consultancy for consumer finance and real estate firms, and a consumer finance media platform. Previously, he served in executive sales and marketing roles at UBS, Wells Fargo, loanDepot and LendUS.
You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
Zillow again dragged the entire housing sector into the future with their 2018 earnings announcement last week by becoming the Netflix of homes. But is the company’s move into buying, selling and financing homes a betrayal to real estate agents and loan officers?
HUD’s objectives are sometimes distributed by factors ranging from politics, socio-economic disparities and even natural disasters. When American homeowners fall victim to any of these elements, HUD is not only there to offer a helping hand, but often serves as the tool that leads to recovery.