Julian Hebron

Julian Hebron

Julian Hebron is founder of The Basis Point, a sales and marketing strategy consultancy for consumer finance and real estate firms, and a consumer finance media platform. Previously, he served in executive sales and marketing roles at UBS, Wells Fargo, loanDepot and LendUS.

ARTICLES

  • [Pulse] Zillow just became the mortgage and real estate industry’s biggest frenemy

    But if you don't make nice, you won't reap the rewards
    You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
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  • [Pulse] What the housing industry needs to know about Facebook's latest moves

    The social media giant has 3 new strategies in play, and they will affect everyone in housing
    Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
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