Julian Hebron is founder of The Basis Point, a sales and marketing strategy consultancy for consumer finance and real estate firms, and a consumer finance media platform. Previously, he served in executive sales and marketing roles at UBS, Wells Fargo, loanDepot and LendUS.
You can ignore or hate this all you want, but don't pretend lending and real estate isn't being disrupted like every other industry before it. And Zillow's determined to show everyone how it's done. Every disruptor follows the frenemy model where they both support and compete with industries they're disrupting. But those who engage will reap the rewards. So my advice? Ignore Zillow at your own risk.
Last week, Facebook changed its ad policies to comply with anti-discrimination laws, and the move has broad implications for all of us in consumer finance and housing. But that's just one of three important strategy shifts the social media giant has made lately, and all are likely to impact those in the housing world. Here's what you need to know, and how you can adjust your processes to benefit.
Zillow again dragged the entire housing sector into the future with their 2018 earnings announcement last week by becoming the Netflix of homes. But is the company’s move into buying, selling and financing homes a betrayal to real estate agents and loan officers?
Brickman takes to helm of one of the largest mortgage companies in the U.S. today, and while times at the government-sponsored enterprise are filled with uncertainty, Brickman sees nothing but excitement for the future of Freddie Mac.
When buying a home, many Americans consider a 20% down payment to be the norm, the ideal amount of money to put down to get a conventional mortgage with no private mortgage insurance and to keep monthly payments reasonably affordable.