Joe Welu is the founder and CEO of Total Expert, the creator of the first marketing operating system built to meet the unique needs of the financial services industry. Prior to starting Total Expert, Welu co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.
The mortgage industry is racing to catch up to consumer expectations around online commerce – and marketing technology is taking center stage. But at the core, loan officers don't actually want technology; they want what technology – your marketing tech stack – can do for them.
Every day, people in your community are looking for a new place to call home. But in the age of the digital shift, they are now getting most of that information from their mobile devices rather than more traditional sources.