The digital mortgage boom is here, and the buzz is LOUD. So loud, in fact, that it's easy to be distracted from the data. Usage rates of all of the exciting new tools that we put in front of our loan officers are going in the right direction, but we're still not at 100% adoption, maybe because we haven't kept things as simple as they needed to be for our LOs in this ultra-competitive environment. So, here's some simple, specific, actionable advice on how you can leverage technology to market your personal brand.
For anyone actively working in the mortgage industry, it’s no secret that reverse mortgages have taken a brutal hit in the last two years. The U.S. Department of Housing and Urban Development issued major program changes at the end of 2017 that effectively limited the amount of proceeds and the number of people who could qualify for the loan. The result had lenders across the space enduring sizable volume drops and subsequent gashes to their bottom lines.