[Op-ed] Lenders are doing all they can to get borrowers into their pipelines faster. Speed is a requirement for both customer satisfaction (see J.D. Power & Associates) and to ensure high pull-through rates, which are essential for cutting the overall cost to originate. If the lender can’t move quickly enough, today’s borrowers will go elsewhere in search of home financing.
Every day, people in your community are looking for a new place to call home. But in the age of the digital shift, they are now getting most of that information from their mobile devices rather than more traditional sources.