David Rasmussen, senior vice president, operations for Veros, is responsible for the operational logistics of Veros' numerous valuation analytic and system strategies. With more than 19 years of experience in the mortgage industry, he has directed Veros' advancement of mortgage-related enterprise risk management systems and collateral valuation services. Focusing on customer-centric business development and product deployment strategies, Rasmussen has worked to expand industry understanding and access of these tools for workflow efficiencies through innovative and practical business applications. Rasmussen graduated from Brigham Young University and is MCSE certified.
While 2018 will be a tougher year for lenders, originators can still generate solid revenue and profit for their institutions with effective marketing and loan fulfillment programs. Better than that, by focusing their efforts on the right products, they will also have the opportunity to build stronger relationships with existing bank customers and credit union members, positioning themselves for additional business when volume increases in the future. Here are the three keys to succeed in this business.
While some mortgage lenders fail to keep up with the changing times, others are excelling, capitalizing on the change and those who weren’t ready for it. So what’s their secret? Customer service? Technology? An innovative approach to loan originations, and who to lend to? It’s actually all of the above, and more.