Remember when it was easier to sell homeowners on refinances? Mortgage interest rates were low enough that most owners could save money each month with a traditional rate and term refinance. As interest rates have risen, that has changed and lenders hoping to boost their refi business this year need to change the way they sell. Instead of promoting the savings homeowners can get from lower interest rates, they may consider trying a new angle...
[Op-ed] Mortgage loan officers face a challenge this year: With mortgage interest rates on the rise, the pool of eligible rate/term refinance borrowers shrinks. As that side of the business is waning, loan officers must work harder to earn a borrower’s business. So, ask yourself this: Why should borrowers do business with you over the competition?
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