Articles by Jason Frazier

Don’t be a headline reader

Read the whole story
[Op-ed] We're all short on time but don't let that deter you from reading the whole story. Headlines are great for short attention spans and cliff notes, but not for understanding the importance of the details. You are going to have to take the time to dive deeper into subjects if you want to grow your business and hit that next level.
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Loan Officers: Are you a commodity or are you a brand?

Here's the difference
As those historical demographic boundaries fall, it gives you a tremendous opportunity to build a brand "for all time zones." Now is the time look at your marketing and how you are connecting to your database. Do an honest assessment and then ask yourself. Are you a commodity or a brand?
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Loan Officers: Teach your Realtor partners how to fish

On Facebook, that is
[Op-ed] What I always tell my MLOs, is teach your Realtors how to fish. What do I mean by that? Simply stated, is that instead of giving them that "one-off lead," teach them a strategy or tactic that will get them multiple leads per year. In this case, learn how to do Facebook Lead Ads for Real Estate.
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