Jason Frazier has more than 20 years of expertise in technology startups and venture capital, having previously held senior-level technology positions at various companies. He has worked for and alongside the most talented innovators, disrupters, and visionaries of Silicon Valley, affectionately known as “The PayPal Mafia.” Frazier is the CEO & Founder of The Agent Marketer and Built In Salt Lake. He is also an advisor to Blend, Frontdoor, and the NEST Real Estate Blockchain Platform. Jason continues to leverage his digital mortgage expertise into golden advice for HousingWire's LendingLife community.
You're generating leads! Now, you have to give yourself a better chance of converting them by staying top of mind. How you do this? By using one of the most undervalued and underused tactics around — Facebook Pixel Retargeting.
[Commentary] Have you heard of social proof? If not, I don't blame you. It is a term that wasn't all that common 18 months ago but is now becoming a popular buzzword, with good reason. Social Proof is paramount if you want to grow your business in the internet economy and connect with the modern consumer.
When I speak to agents and loan officers on disruption, tech, marketing, etc., my core message is always the same. It is time for you to stop being romantic about the way things used to be. We are never going back. It is time for you to embrace the tremendous opportunity in front of you to reimagine your business for today's consumer. I stress that you don't want to be on the "wrong side" of disruption.
Sometimes it can be difficult to make your mortgage or real estate social media content stand out. With so many options for consumers, it is important that you are doing everything to put your best foot forward in your marketing. Here are some examples of lack of detail in social media content posting that have easy fixes.
Doing business in the Social Media Era means you're bound to get some negative reviews. The mortgage transaction can be stressful, frustrating, and delayed at times which does not make for a great experience. And with the rise of social media everyone now has a massive bullhorn at their disposal to tell everyone about it. This is why it is important to have a plan in place to respond to negative reviews. Here's how to respond...
Most of the time, social media is littered with automated posts that are the same on every other LO's accounts and these posts get little to no engagement. I think we can all agree that in today's online world we need our marketing to stand out and be different. Here are 5 tips to get the most out of your mortgage marketing.
[Op-ed] Industry people talk about creating relationships all the time, but in the same breath, they talk about social media not being about relationships. It's time to take a look at social media as the biggest opportunity you will ever get to strengthen and create those relationships.
Investing in a social media strategy is an all or nothing play if you are in real estate or lending. It is especially important if you are in this business for legacy because brand building takes time. Either you are going to take the time to brand yourself correctly, or you are just wasting your time and, by extension, money.
Each Vanguard excels in a wide range of skill sets but all share one common trait: the ability to lead, motivate and inspire their employees. Each of them are more than capable leaders that utilize their resources to solve problems, create solutions and drive innovation in their respective areas in the industry.
The next step to the advancement of digital mortgages lies with utilization of blockchain technology. This nascent technology will take all these measures and truly transform the industry from paper to digital, resulting in transparency, better data security and higher revenues from operational efficiencies.
Housing affordability is a crucial ingredient in any thriving community. And yet, in cities and towns across the country, there is a growing recognition that truly “sustainable communities” can be created only when multiple forces come into play. The cost of a home is only one of those factors.