Jason Frazier has more than 18 years of expertise in technology startups and venture capital, having previously held senior-level technology positions at various companies. He has been blessed to work for and alongside the most talented innovators, disrupters, and visionaries of Silicon Valley, affectionately known as “The PayPal Mafia”. He joined Mason-McDuffie Mortgage in 2009, with the goal of building a new mortgage experience from the ground up. He was promoted to CIO in 2015 and was named as the company’s chief strategy officer in 2017.
Investing in a social media strategy is an all or nothing play if you are in real estate or lending. It is especially important if you are in this business for legacy because brand building takes time. Either you are going to take the time to brand yourself correctly, or you are just wasting your time and, by extension, money.
[Op-ed] We're all short on time but don't let that deter you from reading the whole story. Headlines are great for short attention spans and cliff notes, but not for understanding the importance of the details. You are going to have to take the time to dive deeper into subjects if you want to grow your business and hit that next level.
Look, when you search "Loan Officer" or "Realtor" on Google, the search results aren't that pleasant. There is no denying that we're battling a negative perception against our industry. Here's what we can start doing to begin to reverse this course.
As those historical demographic boundaries fall, it gives you a tremendous opportunity to build a brand "for all time zones." Now is the time look at your marketing and how you are connecting to your database. Do an honest assessment and then ask yourself. Are you a commodity or a brand?
[Op-ed] What I always tell my MLOs, is teach your Realtors how to fish. What do I mean by that? Simply stated, is that instead of giving them that "one-off lead," teach them a strategy or tactic that will get them multiple leads per year. In this case, learn how to do Facebook Lead Ads for Real Estate.
The appraisal industry is in the midst of huge disruption as automated valuation models and hybrid appraisal products gain favor with regulators and investors. What does the future hold for appraisers and appraisal companies as they adjust to the new realities of automation?
As Millennials grapple with paying off student loans, their opportunity to buy a home gets pushed further and further into the future. That delay has consequences far beyond individual students — the growing student debt crisis impacts every part of the economy.
There has been a conscious and rapid shift to broaden the use of alternative valuation products for origination. Not every decision needs a $500, full-blown 1004 interior appraisal. And in some markets where appraisers are short in number, the turn times can stretch from days to weeks. What these new alternative — some would say disruptive — valuation products do is enable lenders and servicers to better match the product to the risk by harnessing big data and technology.