Jason Frazier is the founder of The Agent Marketer and Director of Business Development & Strategy for Shred Media. He is an award-winning marketer and national speaker with more than 20 years of expertise in marketing, social media, technology startups and venture capital, holding various C-level positions in the mortgage industry. Frazier, who is an advisor to Blend and a marketing contributor to Breakthrough Broker and eXp Realty, is the host of the Agent Marketer Podcast and co-founder of the Industry Syndicate Media Network.
Social selling is one of those buzzwords that everyone seems to be talking about these days, but few truly understand what it is. When it comes down to it, social selling is about building relationships. Here is a list of core elements you must master to learn the art of social selling, and a blueprint to using this technique to build your business.
Recently, I wrote an article about a video of Gary Vaynerchuk slamming homeownership during an appearance on the Cannonball Mindset podcast. His comments sent ripples through the housing industry as professionals working in the real estate and mortgage worlds weighed in on a topic that directly effects their bottom line. I reached out to some of the best in the business to get their opinion on homeownership. Is Vaynerchuk right, or does homeownership represent not only the American Dream, but the American Opportunity? Here’s what they had to say.
Industry interweb locales were on fire this past week when Gary Vaynerchuk – a sought-after motivational speaker, best-selling author and respected tech entrepreneur – slammed homeownership in a podcast interview that went viral. "I do not think the American dream should be buying a home anymore… It's a bad use of upfront capital, and it ties you up and it’s just not smart," he said. Are you enraged yet? If so, you're not alone.
In the spirit of the New Year, I have sought input from some of the best in the business of mortgage lending and real estate to present you with real insights for finding success in 2019 and beyond. Here, you'll find the foundation for your playbook. Now, it is up to you to put it in play.
You're generating leads! Now, you have to give yourself a better chance of converting them by staying top of mind. How you do this? By using one of the most undervalued and underused tactics around — Facebook Pixel Retargeting.
[Commentary] Have you heard of social proof? If not, I don't blame you. It is a term that wasn't all that common 18 months ago but is now becoming a popular buzzword, with good reason. Social Proof is paramount if you want to grow your business in the internet economy and connect with the modern consumer.
When I speak to agents and loan officers on disruption, tech, marketing, etc., my core message is always the same. It is time for you to stop being romantic about the way things used to be. We are never going back. It is time for you to embrace the tremendous opportunity in front of you to reimagine your business for today's consumer. I stress that you don't want to be on the "wrong side" of disruption.
Sometimes it can be difficult to make your mortgage or real estate social media content stand out. With so many options for consumers, it is important that you are doing everything to put your best foot forward in your marketing. Here are some examples of lack of detail in social media content posting that have easy fixes.
Doing business in the Social Media Era means you're bound to get some negative reviews. The mortgage transaction can be stressful, frustrating, and delayed at times which does not make for a great experience. And with the rise of social media everyone now has a massive bullhorn at their disposal to tell everyone about it. This is why it is important to have a plan in place to respond to negative reviews. Here's how to respond...
HUD’s objectives are sometimes distributed by factors ranging from politics, socio-economic disparities and even natural disasters. When American homeowners fall victim to any of these elements, HUD is not only there to offer a helping hand, but often serves as the tool that leads to recovery.