Jason Frazier has more than 20 years of expertise in technology startups and venture capital, having previously held senior-level technology positions at various companies. He has worked for and alongside the most talented innovators, disrupters, and visionaries of Silicon Valley, affectionately known as “The PayPal Mafia.” Frazier is the CEO & Founder of The Agent Marketer and Built In Salt Lake. He is also an advisor to Blend, Frontdoor, and the NEST Real Estate Blockchain Platform. Jason continues to leverage his digital mortgage expertise into golden advice for HousingWire's LendingLife community.
[Commentary] Have you heard of social proof? If not, I don't blame you. It is a term that wasn't all that common 18 months ago but is now becoming a popular buzzword, with good reason. Social Proof is paramount if you want to grow your business in the internet economy and connect with the modern consumer.
When I speak to agents and loan officers on disruption, tech, marketing, etc., my core message is always the same. It is time for you to stop being romantic about the way things used to be. We are never going back. It is time for you to embrace the tremendous opportunity in front of you to reimagine your business for today's consumer. I stress that you don't want to be on the "wrong side" of disruption.
Sometimes it can be difficult to make your mortgage or real estate social media content stand out. With so many options for consumers, it is important that you are doing everything to put your best foot forward in your marketing. Here are some examples of lack of detail in social media content posting that have easy fixes.
Doing business in the Social Media Era means you're bound to get some negative reviews. The mortgage transaction can be stressful, frustrating, and delayed at times which does not make for a great experience. And with the rise of social media everyone now has a massive bullhorn at their disposal to tell everyone about it. This is why it is important to have a plan in place to respond to negative reviews. Here's how to respond...
Most of the time, social media is littered with automated posts that are the same on every other LO's accounts and these posts get little to no engagement. I think we can all agree that in today's online world we need our marketing to stand out and be different. Here are 5 tips to get the most out of your mortgage marketing.
[Op-ed] Industry people talk about creating relationships all the time, but in the same breath, they talk about social media not being about relationships. It's time to take a look at social media as the biggest opportunity you will ever get to strengthen and create those relationships.
Investing in a social media strategy is an all or nothing play if you are in real estate or lending. It is especially important if you are in this business for legacy because brand building takes time. Either you are going to take the time to brand yourself correctly, or you are just wasting your time and, by extension, money.
[Op-ed] We're all short on time but don't let that deter you from reading the whole story. Headlines are great for short attention spans and cliff notes, but not for understanding the importance of the details. You are going to have to take the time to dive deeper into subjects if you want to grow your business and hit that next level.
When Tim Mayopoulos was vetted prior to joining Fannie Mae nearly 10 years ago in the role of general counsel, board members explained it would only take 12 to 18 months for the company to turn around. That isn’t what it took. It took putting Mayopoulos in charge, years later, to turn the company around. And that’s exactly what he did.
HousingWire began highlighting the unsung heroes of the mortgage finance industry three years ago, recognizing those who continue to make the dream of homeownership a reality for Americans nationwide. Our editorial board selected each of these 40 professionals for their ability to not only transform their companies, but the industry as a whole.
Hispanics have huge purchasing power in the U.S. and the rate of homeownership among this population has grown every year since 2014, reaching 46.2% in 2017. In fact, Hispanics are the only demographic in the U.S. to increase homeownership rates for each of the past three years and are driving gains in the real estate market overall. By understanding the unique needs and expectations of the Hispanic community and positioning yourself to fulfill those needs, real estate professionals can become an important servicer of this consumer demographic and experience related growth.