Optimal Blue operates the mortgage industry’s Digital Marketplace, connecting originators, investors, and providers with a single, unified technology and value-added services platform. Optimal Blue’s Digital Marketplace enables originators to automate their entire secondary marketing operation from content through commitment, and enables investors and leading providers to accelerate the loan origination process by leveraging automated data exchange, streamlined value delivery, robust innovations, and actionable business intelligence. Together, these originators, investors, and providers form a unique, multi-sided marketplace touching one of every four mortgage loans closed nationally each year. For more information, visit www.optimalblue.com
Optimal Blue has invested heavily in the expansion of the features and functionality available through its enterprise secondary marketing solution. Surrounding core capabilities with a powerful and robust feature set not only differentiates Optimal Blue from other providers, but enables their client base to further enhance their already sophisticated secondary marketing strategies and sustain their competitive edge.
As part of its marketplace function, Optimal Blue’s platform ingests raw data from investors and translates that into actionable information for originators looking to achieve best execution pricing. Through price comparison tools, originators can achieve entirely new levels of awareness about how others are pricing in different markets, and how competitive their own pricing is. As a result, they gain visibility into what market niches present growth opportunities.
Optimal Blue supports a wide array of third-party applications used in the digital mortgage process that enable originators to connect the product and pricing data within the Optimal Blue System with over 25 vendors. Now, for the first time, originators can rely on a single platform to power their digital pricing presentation, including CRM, mobile, point-of-sale, and marketing.
With Optimal Blue’s Enterprise Analytics, originators finally have an intuitive and convenient centralized reporting mechanism to quickly and efficiently gather information for better decision-making. Originators can measure and compare expectations against their results, to accurately determine if performance is truly aligned with organizational goals. Secondary marketing managers can also benchmark their business channels to easily compare lock volume by product type, loan purpose, note rates, FICO score, and more.
Through a single, unified technology and value-added platform, Optimal Blue’s Enterprise Secondary Marketing Solution incorporates every critical secondary marketing function throughout the loan process in a user-friendly, feature-rich way.
Optimal Blue’s significant investment in developing and deploying comprehensive secondary market automation propelled the company’s growth in the first half of 2017, netting a 21% increase in new clients. The company released a number of new enhancements to its end-to-end technology this year and also launched capabilities that integrate mortgage technology systems across the industry.