John Davis is president of Keller Williams. He has more than 20 years’ experience as a Keller Williams agent, team leader, operating partner and regional director. Since 2011, Davis has led the Keller Williams Growth Initiative, a companywide recruiting and accountability program that has fueled historic agent count, productivity and profitability gains.
It’s peak shopping season, the prime time that a real estate agent can reap a lot of rewards and success. But in a market saturated with competition, are you differentiating yourself? The president of Keller Williams gives his own formula on how to outpace the competition.
While some mortgage lenders fail to keep up with the changing times, others are excelling, capitalizing on the change and those who weren’t ready for it. So what’s their secret? Customer service? Technology? An innovative approach to loan originations, and who to lend to? It’s actually all of the above, and more.