Using television commercials and marketing initiatives as an indicator of public interest in digital mortgages, you might think the entire world was clamoring to make one of their biggest financial life choices by saying, "Alexa, get me a mortgage." It is not. In fact, according to our survey, many American consumers struggle to define what, exactly, constitutes a digital mortgage.
Lenders are starting to go beyond just having an online form to fill out that prompts a telephone call, and are starting to provide more self-service capabilities and ‘digital guidance’ to consumers via online videos and other resources.
Every day, people in your community are looking for a new place to call home. But in the age of the digital shift, they are now getting most of that information from their mobile devices rather than more traditional sources.