Sue Woodard is president and CEO of Vantage Production, a sales automation and CRM technology provider based in Red Bank, New Jersey. Prior, she was an award-winning mortgage originator, trainer and speaker. Sue can be reached at firstname.lastname@example.org.
It seems like we've gone from caucus to raucous this election year. Anyone not bombarded by the rancor is probably hiding under a rock. The rest of us, however, are left wondering not only who will occupy the White House next, but what we're in for. For mortgage and real estate professionals, there's some interesting solace to be found in historical economic data.
'Rebound' might not be a good thing when referring to a dating situation, but it's not a bad thing at all when we're talking about housing. In fact, there are a lot of people 'on the rebound' that mortgage loan officers and their Realtor partners should be courting. Approximately 1.5-million consumers are eligible to buy homes in 2018. Ready?
Loan officers face risks in how and when they perform their marketing—specifically, their outbound marketing—and it has a very strong impact on their pipelines and their company’s bottom line. Fortunately, there’s good news here. The biggest and most common outbound marketing risks are controllable.
The first thing you notice about New American Funding's Rick and Patty Arvielo is how much they like each other. That might seem like a foregone conclusion when you meet a married couple, but when that couple also runs an incredibly successful business together, I imagine it could get complicated. Read on to find out more about how this successful couple manages their life, and business, together.
For the first time since 1981, our industry is experiencing a rising interest rate environment. Some people may assume that the current market shift means their business will take a downward turn from which they will never recover. I don’t buy it. The way I see it, challenging times force us to refine our processes and practices.