Sue Woodard is president and CEO of Vantage Production, a sales automation and CRM technology provider based in Red Bank, New Jersey. Prior, she was an award-winning mortgage originator, trainer and speaker. Sue can be reached at email@example.com.
It seems like we've gone from caucus to raucous this election year. Anyone not bombarded by the rancor is probably hiding under a rock. The rest of us, however, are left wondering not only who will occupy the White House next, but what we're in for. For mortgage and real estate professionals, there's some interesting solace to be found in historical economic data.
'Rebound' might not be a good thing when referring to a dating situation, but it's not a bad thing at all when we're talking about housing. In fact, there are a lot of people 'on the rebound' that mortgage loan officers and their Realtor partners should be courting. Approximately 1.5-million consumers are eligible to buy homes in 2018. Ready?
Loan officers face risks in how and when they perform their marketing—specifically, their outbound marketing—and it has a very strong impact on their pipelines and their company’s bottom line. Fortunately, there’s good news here. The biggest and most common outbound marketing risks are controllable.
Eight years after we began recognizing women for their influential work in the expanding housing and mortgage finance ecosystem, a traditionally male-dominated field, our Women of Influence list is bigger and better than ever! This year, we honor 85 women who are making lasting achievements in each sector of the housing economy. Read on to learn more about these accomplished women and the strides they are making in their industry segments.
The financial world at large is experimenting with changing its workforce culture in ways not fathomable 10 years ago. For example, in 2011, the dress code for female workers at UBS came to light with unflattering results. In it, the Swiss bank instructed female employees on not just how to dress and how to smell, but also preached the importance for ladies to apply lotion after taking showers. Fast forward to today and fellow Swiss bank, Credit Suisse has now created an official role to boost equal opportunities and create a fair treatment environment. Has the American mortgage industry made similar progress?
The conversation around student loan debt and its economic impact on Millennials, those born from 1980 to 1998, has some questioning whether the future of the American Dream is in jeopardy. The nation’s student loan debt has soared to $1.4 trillion, surpassing credit cards in becoming the largest source of personal debt outside a mortgage.