Kristin Messerli

Kristin Messerli

Kristin Messerli is the Founder and CEO of Cultural Outreach Solutions, specializing in helping companies in the mortgage industry better reach and serve Millennial and multicultural homebuyers. To bridge the gap between consumers and providers, she launched a subscription social media service with content, delivery and coaching, called ModernLoanOfficer.com. Contact kristin@culturaloutreach.net for more information.

ARTICLES

  • Thinking outside the box with mobile marketing

    What apps are homebuyers using?
    Mobile devices have forever changed the way that Americans make purchasing decisions and interact with their providers. According to the National Association of Realtors, 89% of new home shoppers use a mobile search engine at the onset and throughout their research and mobile communication is even more prominent among Millennial homebuyers. So why aren’t we using mobile technology in every capacity we can?
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  • Will AI take the jobs of loan officers?

    Research says disruption is coming but loan officers will stay
    [Expert commentary] While we have witnessed the rapid disruption in products and technology, many experts believe artificial intelligence will disrupt the human interaction with homebuyers and remove loan officers entirely from the equation. However, data does not suggest this will happen anytime soon. According to consumer research by PricewaterhouseCoopers, today’s borrowers prefer a combination of digital tools with knowledgeable advisors.
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  • How to approach gender bias in the mortgage industry

    A response to industry professionals' reactions to Chrisman's confrontation
    [Op-ed] In the wake of the publication of a scathing column against Rob Chrisman, calling out his derogatory jokes, the industry’s response has been divisive. While I share the author’s concerns about some of Chrisman’s jokes, in my opinion, the author’s approach to initiate change was reckless and potentially harmful to our cause to improve inclusivity in our industry. I’d like to share an alternative approach to change leadership that I think is more effective for anyone wanting to implement change in our industry.
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  • 4 ways to capture multicultural sales in 2018

    Examples from Alterra Home Loans and Other Industry Leaders
    [Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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  • Does your mortgage technology measure up?

    Tips on how to choose and adopt the right vendor
    [Expert commentary] Today’s consumers are accustomed to making instant banking transactions and home searches from the palms of their hands, and they expect this kind of ease of use across industries. Ultimately, the best lenders are those who will bring greater transparency to the borrower, which often requires the adoption of new technology as it comes available. Here are different categories of technology every lender should be using and key considerations in choosing and adopting the right vendor.
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  • What lenders are missing when it comes to mobile technology

    Five reasons why lenders need mobile technology
    The majority of homebuyers, especially Millennials, do extensive research online and on their mobile devices before making any purchase — especially for something as large as a home. While many lenders are jumping on the trend to incorporate technology into their customer experience, they are often ignoring the reasons why the technology matters. Here are five reasons why mobile technology should be key to every lender’s strategy.
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  • 4 tips on capturing real estate clients through Pokémon Go

    Gotta catch em all
    This summer you may have noticed more young people than usual walking down the street staring intensely at their cell phones (sometimes to the point of physical injury!). While it may appear laughable to some, mortgage and real estate professionals can incorporate the game into their marketing strategy. Don’t believe me? Here’s how others are doing it.
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