Paul Cardis

Paul Cardis

Paul Cardis is the founder of Avid Ratings, a full-service customer loyalty management firm, providing customer loyalty research, organizational consulting, employee training, and innovative marketing solutions that drive home building success.

ARTICLES

  • The top 5 ways to delight potential homebuyers

    Inoculate them, that's a thing
    We are in a wired world where builder performance is readily shared online via open customer review websites. The builders with the happiest homeowners are the companies with glowing reviews that gain market share, while the rest are simply struggling against a growing tide of poor reviews.
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