Sarah Wheeler is the Managing Editor for HW Content Solutions. She joined HousingWire in November 2013 as Content Editor and was quickly promoted to Magazine Editor. Sarah has an extensive background in journalism and marketing.
We recruited 10 marketing leaders from some of the top lenders in the industry to serve on the advisory board for our engage.marketing summit and now we’re interviewing each one to find out more about their perspective on the industry and what they see coming in the future. First up is Jim Stearns, CMO at Stearns Lending, who tells us the biggest challenge facing mortgage marketers.
When we started planning our second annual engage.marketing event, we invited marketing leaders from 10 lenders to serve on our advisory board, and asked them about the greatest challenges facing mortgage marketers this year. Armed with those insights, we've packed a ton of content into the day-and-a-half summit, covering topics that include referral marketing, personal branding, content marketing, how to build a marketing tech stack, how to use video, podcasts and voice effectively, and so much more.
We have only 90 days until we kick off our second annual engage.marketing event in Charlotte, North Carolina, on June 13-14. We’ve been hard at work developing an agenda that will help mortgage originators Play to Win in this purchase market. We've got a Personal Branding Super Session, a chance to hear top producers talk about what they really need from marketing, what's working in content marketing right now, and so much more!
With Quantarium, servicers can leverage automated vigilance to see market activity on any loan in their portfolio, giving them the ability to contact borrowers with new offers. They can also gain insight into a borrower’s current status — such as whether they have paid off a loan and still live in the house, sold the property or refinanced with another lender. Additionally, Quantarium’s best-in-class portfolio services can identify borrowers who are likely to list their property, or refinance.
"Our in-production mortgage automation solution has increased underwriter productivity for our clients by over 100%," said SoftWorks AI Founder and CEO Ari Gross. "This relates to SoftWorks' native ability to parse and use OCR for complex documents. By combining AI and computer vision technologies together, SoftWorks can effectively auto-validate the mortgage classification and data extraction process, streamlining the loan approval process."
The Ellie Mae Classic, which will be held at TPC Stonebrae from July 29-Aug. 4, gathers world-class golfers, top athletes from other sports and mortgage industry professionals to raise money for charity. The Ellie Mae Classic is part of the PGA TOUR’s qualifying Web.com Tour and benefits the MBA Opens Doors Foundation, the Warriors Community Foundation, Youth on Course and The First Tee.
Understanding the mortgage business takes time and training. But what if you could distill the knowledge of your best employees and make that available to everyone all the time? We sat down with David Schroeder, senior vice president at Quicken Loans Mortgage Services, to find out how Quicken did just that with their new tool, The Answer.
One of the limitations mortgage servicers face is the relatively small margin baked into servicing. You can’t just raise the cost of servicing, so what can you do? You can leverage your unique 30-year relationship with the consumer to expand into different business lines.
As the CFPB has taken a step back from examination and enforcement, other federal agencies and states have stepped in. Instead of one agency’s rules and regulations to deal with, mortgage servicers now have to cater to a multitude of regulators looking at a variety of new areas. It all equals expanded risk.
The MBA has raised the odds of a recession to a one-in-three chance over the next 12 months, but However, both Joel Kan and Marina Walsh stressed that the recession, if it happens, is likely to be mild. Amid all the economic data, the indicators that carry the best news for servicers are strong payroll growth and strong wage growth.
With the recent turnover in leadership at the Federal Housing Finance Agency, we may be standing at the precipice of great change in the government’s role in supporting the mortgage market through Fannie Mae and Freddie Mac.