Sarah Wheeler is the Managing Editor for HW Content Solutions. She joined HousingWire in November 2013 as Content Editor and was quickly promoted to Magazine Editor. Sarah has an extensive background in journalism and marketing.
Developing a successful social media strategy can feel like log-rolling — it takes crazy-fast footwork just to stay afloat, and if you look away for just a minute, you end up in some deep water. That’s why we’ve invited Adam Constantine, digital content strategist at Movement Mortgage, to speak on effective social marketing at engage.marketing. Adam will join Chidi Erike, marketing science lead at Facebook, for what is sure to be a lively panel in our B2C track titled: Social Selling: Building relationships through Social Media.
I love shiny new technology — we all do! But beyond the cool factor, evaluating which new technology your company needs to embrace for marketing can feel like reading tea leaves. That’s why I’m so excited about the panel on The Next Big Thing at our engage.marketing event. We’ve invited Cory Treffiletti, the chief marketing officer of Voicera, to give us the inside scoop on virtual reality, augmented reality and voice, among other promising new technologies.
Our engage.marketing summit kicks off one month from today and Chris Heller, CEO of mello Home, is headlining our opening general session. The former CEO of Keller Williams is a real estate titan with 30 years of experience and he's bringing his insight on consumers, technology and real estate to our event in Dallas. Don't miss it!
In a special sponsored supplement to the August issue of HousingWire Magazine, The Housing Industry Gives Back, we recognize some of the outstanding ways that companies in our industry are contributing to the well-being of individuals and families across the country. We spotlight charitable giving in our magazine's Kudos section each month, but we wanted to expand that coverage and tell some larger stories.
HousingWire created the engage.marketing event because we recognize that for mortgage and real estate companies, the difference between success and failure is razor thin. The current environment makes it crucial for businesses to really connect with customers, but exactly what that looks like is often unclear. That's why we're excited to announce that Ryan Serhant, the wildly successful real estate broker featured on Bravo's "Million Dollar Listing New York" will headline the event in September.
In the days following the 2016 election, business leaders across many industries were hopeful that the new president would make good on his promise of widespread deregulation. Banks and other financial institutions were especially optimistic. Here at last was the relief they had been looking for. Or not.
One thing that stood out at the MBA Secondary Marketing conference this year was the growing appetite for non-QM loans. It’s a tough market, and the easy loans where borrowers neatly line up with qualified mortgage standards are harder and harder to find. That’s one reason the non-QM market is predicted to grow by 400% over the next year.
Desmond Smith, senior vice president and head of customer delivery at Fannie Mae, and Kevin Palmer, senior vice president of single-family credit risk transfer at Freddie Mac, outlined their agencies’ efforts to make the entire mortgage process simpler and easier. And that’s a good thing since the agencies facilitate the lion’s share — maybe even the elephant’s share — of the secondary mortgage market.
With several key housing appointments still vacant and uncertainty building around legislative direction after the upcoming mid-term elections, forecasting the future of housing finance is tricky. But a panel of eminent industry leaders gave it a try at the Mortgage Bankers Association Secondary Marketing conference on Monday.
Stearns Lending CEO David Schneider noted that even with companies finding more efficiencies in their process, something will have to give. “I think that capacity needs to come out of the system. There has been a lot of growth in independent banks, but they built their business with margins much higher than we see today.”
Eight years after we began recognizing women for their influential work in the expanding housing and mortgage finance ecosystem, a traditionally male-dominated field, our Women of Influence list is bigger and better than ever! This year, we honor 85 women who are making lasting achievements in each sector of the housing economy. Read on to learn more about these accomplished women and the strides they are making in their industry segments.
The financial world at large is experimenting with changing its workforce culture in ways not fathomable 10 years ago. For example, in 2011, the dress code for female workers at UBS came to light with unflattering results. In it, the Swiss bank instructed female employees on not just how to dress and how to smell, but also preached the importance for ladies to apply lotion after taking showers. Fast forward to today and fellow Swiss bank, Credit Suisse has now created an official role to boost equal opportunities and create a fair treatment environment. Has the American mortgage industry made similar progress?
The conversation around student loan debt and its economic impact on Millennials, those born from 1980 to 1998, has some questioning whether the future of the American Dream is in jeopardy. The nation’s student loan debt has soared to $1.4 trillion, surpassing credit cards in becoming the largest source of personal debt outside a mortgage.