Vendor Resource Management, a real estate solution provider focused on helping financial institutions adapt in the marketplace, promoted three managers to expanded executive roles.

The moves accommodate the firm’s growing client base and growing commercial services division.

Cheryl Travis-Crawford will spearhead the company’s expanding operations as executive vice president. Scott French was appointed senior vice president and Effie Dennison is now senior vice president of business development.

“The promotions and other organizational changes will help augment our continued growth and better align our leadership team to support our clients,” VRM Chief Executive Keith Murray said. “Cheryl, Scott and Effie’s leadership has contributed substantially to our recent growth, and we’re excited about what they will be able to accomplish in their new roles.”

Crawford holds more than 30 years of experience in the mortgage servicing industry. She held senior leadership roles in mortgage originations, servicing, default and REO sales for First Interstate Bank, World Savings and Loan, First Deposit Corporation and Freddie Mac.

French also holds more than 30 years of industry experience with a heavy concentration in REO, collateral valuations and loss mitigation.

Dennison brings more than 25 years of combined real estate, asset management, business development and banking experience to VRM.