Real Estate

Japan’s SoftBank continues U.S. real estate push by leading $865 million investment in Katerra

Makes sizable investment in construction disruptor
In the last few years, Japanese technology company SoftBank Group has undertaken a significant move into the U.S. real estate and housing market with a series of investments and acquisitions. Now, SoftBank is making another move into U.S. real estate by leading a massive capital raise in Katerra, a company that wants to revolutionize the construction industry.
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Real estate startup Reali will help buy or sell your California home for only $950

Rolls out flat fee for homes priced under $250,000
Reali, a tech-focused real estate startup that charges flat fees for both homebuyers and sellers, is now offering one of the nation’s smallest transaction fees in one of the nation’s most expensive real estate markets. Reali announced this week that it is rolling out a new program that will help certain California buyers and sellers buy or sell their home for only $950.
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Amherst Capital: Amazon’s HQ2 choice to drive local housing demand up to 25%

HQ2's future location will see an uptick in demand
Real estate investment firm Amherst Capital Management released market commentary on Wednesday outlining the potential impact Amazon’s second headquarters could have on the already hot housing markets of the 20 cities being eyed by the ecommerce giant. Amherst Capital says: "Whether small or large, the area in which HQ2 eventually locates will be set for a housing market bump.”
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2017 was the best year for existing home sales since 2006

But weak December dents progress
Despite a weak December ending a trend of two straight months of increases, there were still more existing homes sold last year than in any year since 2006. Last year's total of 5.51 million homes sold bests 2016’s total of 5.45 million and becomes the highest that figure has been since 2006, when there were 6.48 million existing homes sold.
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loanDepot unveils ambitions to expand beyond lending into entire real estate transaction

Wants to connect approved homebuyers with real estate agents
loanDepot is already one of the nation’s largest mortgage lenders, but now, the company wants to become a much larger part of the home buying process. On Tuesday, loanDepot unveiled an ambitious new plan that will see the lender expand beyond simply lending a borrower the money to buy a home into facilitating the entire real estate transaction.
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Real estate startup Knock launches home trade-in program, plans 10-state expansion

Will buy homeowner’s house, and move them into new home
Imagine selling your old house and buying a new one is just as easy as trading in your old car for a new one – that’s the world that Knock, a real estate startup, is trying to create. Knock, which operates currently in Atlanta with plans to expand, is launching a “home trade-in platform,” which the company claims will “revolutionize” the real estate process.
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Fast-growing local marketplace app letgo expands into real estate listings

App now allows sale and rental listings
If you’ve been anywhere near a TV in the last year or so, you’ve probably seen a commercial for letgo, an app that connects sellers to buyers and vice versa. Up to this point, letgo built it fast-growing business on things like electronics, collectibles, clothing, furniture, cars and more. But now, letgo is getting into housing.
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4 ways to capture multicultural sales in 2018

Examples from Alterra Home Loans and Other Industry Leaders
[Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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Amazon pick for second HQ likely in already overheated housing market

CoreLogic report shows home prices overvalued in half of shortlisted markets
The moment we’ve all been waiting on baited breath for finally happened, as Amazon revealed the 20 finalists for its second headquarters, commonly referred to as Amazon HQ2. Amazon is promising billions in investment plus 50,000 "high-paying jobs," but what else might come with that much corporate investment and new high-paying jobs? Higher home prices.
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