Lunch & Learn: The State of Housing

As housing supply dwindles, affordability concerns grow while competition heats up the market. This Lunch & Learn will examine the current state of housing, featuring experts who have an eye on the market.

HousingWire Annual Virtual Summit

Join us on October 25 for a chance to see a handpicked selection of sessions from HousingWire Annual along with technology demos from the most innovative tech companies! Register now for FREE to experience HW Annual just like you were there.

How credit scores impact lenders’ pipelines in a purchase market

When a lender works with a borrower to improve their credit score, they are able to offer the most competitive rate and terms. Learn more here!

Volly’s Grant Moon on challenges facing veterans

In this episode of HousingNews, we are joined by Grant Moon who discusses the difficulties veterans face during the home-buying process and misconceptions about VA loans.

Mortgage

The Pulse of Consumer Shopping Behavior: Mortgage Purchase, Refi & More

The mortgage industry is about to get rough and lenders should be prepared to sharpen all aspects of the marketing and sales operations process in order to survive. Innovative solutions that enhance first-party data can help marketers create highly personalized and targeted experiences for their existing customers and prospects. 

Watch Jornaya’s Head of Consumer Finance Mike Eshelman as he discusses ways to identify when shoppers are reaching critical inflection points in their purchase buying journeys and review the latest trends in mortgage shopping behavior.

Here is a small preview of the session, which has been lightly edited for length and clarity:

Mike Eshelman: To lay the foundation a little bit for something we’re gonna be talking about and revisiting a couple of times here if you think about what an identity graph is, an identity graph is a database that houses all the known offline/online identifiers for a consumer, so physical address, email address, device IDs, phone, just a lot of data that you have on a consumer. If you have that in a nice organized format that you can tap into, then you can really get kicked off on leveraging behavioral data.

Watch the full session below. To go back to the full HousingWire engage.marketing on demand summit, go here.

Panelists:

  • Mike Eshelman, Head of Consumer Finance, Jornaya
  • Sarah Wheeler, Editor in Chief, HousingWire

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