The mortgage industry is about to get rough and lenders should be prepared to sharpen all aspects of the marketing and sales operations process in order to survive. Innovative solutions that enhance first-party data can help marketers create highly personalized and targeted experiences for their existing customers and prospects.
Watch Jornaya’s Head of Consumer Finance Mike Eshelman as he discusses ways to identify when shoppers are reaching critical inflection points in their purchase buying journeys and review the latest trends in mortgage shopping behavior.
Here is a small preview of the session, which has been lightly edited for length and clarity:
Mike Eshelman: To lay the foundation a little bit for something we’re gonna be talking about and revisiting a couple of times here if you think about what an identity graph is, an identity graph is a database that houses all the known offline/online identifiers for a consumer, so physical address, email address, device IDs, phone, just a lot of data that you have on a consumer. If you have that in a nice organized format that you can tap into, then you can really get kicked off on leveraging behavioral data.
- Mike Eshelman, Head of Consumer Finance, Jornaya
- Sarah Wheeler, Editor in Chief, HousingWire
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