ServiceLink, a Pittsburgh-based origination and default services provider, is rebranding itself to incorporate the colors and brand of parent company Fidelity National Financial (FNF). The company said the rebranding effort will help consolidate the firm’s origination, default, technology and business consulting under the new ServiceLink brand. “This rebranding changes our logo and colors but does not change our Serve First culture and commitment to providing the products and support clients need to drive performance through the life of the loan,” said Jeff Coury, ServiceLink president and CEO. Write to Austin Kilgore.