ServiceLink hired Kevin Coop to serve as the firm's executive vice president of enterprise strategy.

In his new role, Coop will oversee business development for the firm's origination and default sales teams, as well as the marketing group and product development segments.

He also will manage the continued development and execution of the enterprise growth strategy for ServiceLink's top accounts.

Coop brings two decades of operational and sales experience to his new role.

He most recently served Interthinx as president and chief executive officer. Coop also served Sysdome, a fraud management tech company, as president and CEO and coordinated the company's merger with AppIntelligence.

"We are excited to have Kevin join our leadership team and assist us with our continued growth. Kevin's background and experience are the perfect fit for this new role," said Chris Azur, president of ServiceLink. "At ServiceLink, our culture is a key ingredient to the success of our leadership team, and Kevin has demonstrated that his work ethic and culture will be a perfect match within our organization."