Vertical Lend, Inc., a reverse mortgage specialist, said Wednesday that it has changed its company name to World Alliance Financial Corp., reflecting its recent acquisition by a subsidiary of Belgian-based KBC Bank NV. The retail division of World Alliance Financial, formerly Mortgage Warehouse, continues to focus on the reverse mortgage business. Lender Lead Solutions, the market's foremost source for reverse mortgage leads and the fastest growing wholesale reverse mortgage loan provider in the U.S., is maintaining its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company's consumer education program. Along with the name change, the company has re-branded its corporate identity and adopted a new corporate logo. The changes are effective immediately, and all future business activity will be conducted under the new name, the company said.