Real Estate

Realogy unveils new CRM and app for agents

"Productivity hub" allows agents to manage client relationships, will eventually include transaction tools

Realogy, the largest owner of U.S. real estate brokerages, this week unveiled a new suite of tools for its agents it’s calling a “productivity hub.”

It includes a customer relationship management (CRM) program as well as an app that allows agents to instant message with customers.

Other features still in development that will be included in the productivity hub in the future include a transaction management program, a lead management tool and a program for analytics and reporting data, Realogy said in a statement.

“It’s all about making agents productive, deepening agents’ relationships with existing clients and expand their network with new clients,” Dave Gordon, Realogy’s chief technology officer, said in an interview with HousingWire. “These tools enable them to do that, making them more productive and more efficient.”

Realogy is the owner of NRT, the nation’s largest brokerage measured by two key metrics: the total dollar volume of transactions and the number of real estate agents. In addition to NRT, Realogy brands include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA, Sotheby’s International Realty.

In July, Realogy announced a partnership with Amazon, the world’s largest retailer, to match homebuyers with real estate agents through a program called TurnKey.

Potential buyers will be able to go through their Amazon account, click on TurnKey, put in details about the size, price and location of the home they want to buy, and then be matched with one of Realogy’s agents.

In return, customers get up to $5,000 of Amazon products and assistance called a “Move-In Benefit,” which includes help with chores and product installation through a division of the retailer called Amazon Home Services.

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