What to expect at HousingWire’s Spring Summit

The focus of the Summit is The Year-Round Purchase Market. Record low rates led to a banner year for mortgage lenders in 2020, and this year is expected to be just as incredible.

Increasing lending and servicing capacity – regardless of rates

Business process outsourcing and digital transformation are proven solutions that more companies in the mortgage industry are turning to. Download this white paper for more.

HousingWire's 2021 Spring Summit

We’ve gathered four of the top housing economists to speak at our virtual summit, a new event designed for HW+ members that’s focused on The Year-Round Purchase Market.

An Honest Conversation on minority homeownership

In this episode, Lloyd interviews a senior research associate in the Housing Finance Policy Center at the Urban Institute about the history and data behind minority homeownership.

Real Estate

Real estate lead-generation overload

Real estate agents are confused and dismayed by too many lead-generation options

HousingWire recently launched HousingStack, a dynamic visualization of rapid technological changes in the real estate industry. Our first vertical to launch was Lead Generation, and I almost choked when I saw all the companies attempting to generate leads for real estate agents.

Lead generation vertical on HousingWire’s HousingStack

How does a real estate agent wade through all of these lead-generation options? It turns out they are having a really tough time. I asked readers of our OpenHouse newsletter to write to me about their interaction with lead-generation companies, and here are a sampling of the quotes:

  • “Get so many companies trying to get my business to pay for leads. Don’t know who to trust or go with if any. I delete them.” – Realtor in South Bend, Indiana
  • “I cant wade through lead solicitations. I am frozen.” – Real estate agent in Orlando, Florida
  • “Real estate is a contact sport and technology, while necessary to help streamline the homebuying process, has also created a false narrative that you must buy your business in order to be successful in real estate sales. It is a distraction to the daily boring long term business building routines that will create a predictable business.” – Real estate agent in Phoenix
  • “Every lead gen company claims to get the best leads. Some promise to qualify them (they only ask a question or two and call that qualifying…smh). Referral companies want a cut if the lead buys or sells. Problem is most are several months if not a year or more away from buying or selling. They are handing off leads that are so green you can’t even call them shoots yet. How do I wade through these companies? I don’t anymore.” – Realtor in Jackson, New Jersey
  • “There seem to be more lead gen companies than homes. All with spectacular promises, so good they should have run for Congress.” – Real estate broker in Portland

Yikes! If you’re a real estate lead-generation company, I hope you want to clear the record and prove that your product delivers real ROI. HousingWire is planning a Real Estate Virtual Demo Day for July 27.

Lead-generation company CEOs, come set the record straight!

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