The Mortgage Bankers Association revealed its latest rebranding strategy Wednesday, which includes a new logo, revamped corporate messaging and updated web and email domains. The trade group's signature MBA logo will now be shown with a lower case 'a' to emphasize the group's work in mortgage banking.

"This new brand reflects MBa’s forward looking approach, and brings us fully in step with who we are now, and where we will lead our industry into the future," said MBAs President and CEO David H. Stevens.  "Our message behind the brand is simple: We put our members first. We are constantly evolving to better support and serve our members. We pull strength from the broad diversity of our membership – by bringing them together – in one voice with one vision – on behalf of a vibrant and sustainable real estate finance system."