Barry Ritholtz and Josh Brown made a name for themselves in social media after developing platforms that aimed to provide transparency to investors mixed with a bit of humor.

They launched the blogs The Big Picture and The Reformed Broker.

Now the team has a new venture in mind. Business Insider notes the pair launched their own investment firm, Ritholtz Wealth Management.

"We've been kicking around for a long time," Ritholtz told Business Insider. "This is something you always kind of think about… 'What if we could make all the decisions?' Everything we're doing is essentially the same, only now we have the opportunity to really reinvest in the firm. There's just so many things you can do for clients but they all cost money. Now we can reinvest all our capital into running the business."