AgentReal Estate

Home pricing strategies a game changer

Higher pricing is not always better

For real estate agents looking to list a home, there are thoughts that come to mind. First, agents overprice properties, believing that a higher asking price will draw higher initial offers from potential buyers. There's a challenge that comes with this strategy: it's harder to get your seller to agree to the listed priced.

 

Secondly, some agents look to price low in order to speed up the sale. While researchers found that while agents privately believe that overpricing leads to a higher final sale, they publicly advocate underpricing. 

Most Popular Articles

Latest Articles

Wendy Forsythe joins eXp Realty as chief marketing officer 

Real estate brokerage eXp Realty has added industry veteran Wendy Forsythe to its leadership team. On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the […]

3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please