Collateral valuation technology firm Platinum Data Solutions named Phil Huff chief executive officer.

Huff succeeds company founder Rocky Donathan, who expects to maintain an active role within the company.  

Prior to joining Platinum Data Solutions, Huff co-founded and served document technology provider eLynx as CEO. 

Aliso Viejo, Calif.-based Platinum Data Solutions offers appraisal products that detect appraisal errors and fraud, while also offering automated quality control technology.

“Platinum Data has aggressive goals for the next phase of the company, and we need strong leadership to achieve those goals—that’s exactly what we have with Phil,” said Donathan. “I couldn’t be happier to welcome Phil to the company. He brings a proven track record of growing companies and maximizing revenue. I am very much looking forward to taking an active role in working with him as he leads this company to the next level.”

Kerri Panchuk