NewDay Financial appointed Doug Douglas chief financial officer, as the firm works to expand its Veteran Affairs and reverse mortgage lending services. In his new position, Douglas is responsible for strategic planning, treasury and cash management, accounting and financial analysis. Douglas joins NewDay with more than three decades of experience in the mortgage industry, serving most recently as executive vice president of business processes for American Home Mortgage. He also spent time as chief financial officer of Columbia National and PaineWebber Mortgage Finance, as well as president of Columbia Real Estate Investments. "He is a valuable addition to our organization," NewDay CEO Rob Posner said of Douglas, "and will play a large role in our success as we work toward ambitious goals for continued growth, with special emphasis on VA lending, as well as the reverse mortgage market." NewDay Financial is a nationwide VA, Federal Housing Administration and reverse mortgage lender offering a wide range of mortgage-based products to homeowners. In 2010, NewDay Financial was among the top 10 providers of reverse mortgages in the country. Write to Christine Ricciardi. Follow heron Twitter @HWnewbieCR.