In an effort to help contribute to the resurgence of the housing industry, the National Association of Realtors recently announced its REach Accelerator program.

Developed by NAR’s strategic investment arm, Second Century Ventures, REach will work to introduce innovative technology companies to the real estate marketplace. 

“Real estate is an industry of opportunity and should be a key focus for any growth-oriented company,” said Constance Freedman, NAR vice president of Strategic Investments and REach managing director.

The real estate industry conducts about $7 billion in advertising per year and employs 2.5 million people. It accounts for 15% of the U.S. economy, according to NAR.

Technology companies who participate will be able to engage NAR members, as part of the program.

The REach program will begin in March 2013 and is nine months long. Six to 10 companies will be accepted into the program per year.

Applications will be accepted now through January 10, 2013. Companies at all stages of growth — even those not distinctly entrenched in the housing market — are encouraged to apply.